2 convenience store chain, aims to increase its member base from 4.6 million to 6 million people this year with a new marketing strategy. The strategy involves improving customer “stickiness,” especially among those aged 35 and above who are more willing to accumulate reward points, FamilyMart merchandising division director Huang Jiun-yih (黃君毅) told a news conference yesterday. The company said it would extend the period during which bonus points could be used from 10 weeks to one year in a bid to boost customers’ willingness to collect points. Considering that different age groups have different preferences, FamilyMart also plans to provide a wide variety of prizes, from action figures to luxury suitcases, for people who have accumulated enough points, Huang said. FamilyMart said it also aims to enhance the electronic payment services on its e-wallet, My FamiPay.
Source: Taipei Times January 03, 2018 15:56 UTC