We The North mania spread across Canada as the Toronto Raptors created history as the first Canadian team to win an NBA championship, and businesses attempted to capitalize on the frenzy. Here’s a look at some of the business winners and losers of the Raptors’ championship run. Scotiabank and Tangerine Scotiabank paid a whopping $800 million in 2017 for the naming rights to the arena where the Raptors play. ARTICLE CONTINUES BELOWWhen the NBA season started last fall, only six per cent of Raptors fans were aware of Tangerine, he added. By the championship game, it was streaming the game at 45 theatres around Canada and seven of its Rec Room locations, she said.
Source: thestar June 17, 2019 19:17 UTC