On paper, Proud Mary looked like any number of somewhat quietly released Screen Gems genre fare movies. Going at least back to 2006, Sony has a long reputation of not screening sure-to-be panned comedies and/or unapologetic grindhouse flicks. Fair or not, releasing Proud Mary sans press screenings and sans even Thursday night previews left Sony open to accusations of burying an action movie that happened to feature Taraji P. Henson in the title role. Considering we’re dealing with a $14 million, R-rated action movie with lousy reviews, this could have been a lot worse. But Ms. Henson is opening a poorly-reviewed, R-rated action movie with nothing to sell except her name, to a near $12 million Fri-Mon debut.
Source: Forbes January 13, 2018 15:56 UTC