Barbie deployed to close 'Dream Gap' for young girls - News Summed Up

Barbie deployed to close 'Dream Gap' for young girls


The doll's maker Mattel on Tuesday announced a sweeping campaign in collaboration with university researchers to teach young girls to believe in themselves, and not to buy into sexist gender stereotypes. The company will fund research and work on "rallying a community around supporting girls" through its multi-year Dream Gap Project. Mattel unveiled a new ad featuring young girls holding placards that read "Close the Dream Gap" and ties into Barbie's "You Can Be Anything" campaign. "Since 1959, Barbie has inspired the limitless potential in every girl," said Lisa McKnight, general manager and senior vice president for Barbie at Mattel. In July, Mattel announced that it was cutting 2,200 jobs after reporting another steep quarterly loss, despite rising Barbie sales.


Source: The Nation Bangkok October 09, 2018 22:18 UTC



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