BT Sport will once again livestream the UEFA Europa League and UEFA Champions League finals live on YouTube, as well as on its application and website, highlighting the increasing importance of online in the UK sports TV market. This year, BT will once again transmit both finals in 4K HD on BT TV and will provide 360-degree highlights via the application. The UEFA Europa League final between Atletico Madrid and Marseilles takes place in Lyon on Wednesday 16 May, while the UEFA Champions League final will be contested by Liverpool and Real Madrid in Kiev on Saturday 26 May. “We have always said that we want to make top quality sport available to more people and so once again we will be making the UEFA Champions League Final and the UEFA Europa League Final available to all to watch online for free,” says Pete Oliver, managing director for marketing and sales at BT Consumer. “This season we have shown some absolutely amazing games and have had some of our biggest games to date with our UEFA Champions League viewing figures up by 47 per cent this season.
Source: Forbes May 15, 2018 15:22 UTC