BOC only Sri Lankan Bank to exceed Rs.50 billion brand value View(s):Bank of Ceylon (BOC), whilst becoming the first bank to exceed Rs.50 billion in Brand value, has retained its position as the No.1 brand in the Banking sector according to the Brand Finance Lanka. Figures further confirmed that the BOC brand has performed 21 per cent brand value growth over the previous year with the highest growth the brand has ever recorded and now counts for an impressive Rs. 51.8 billion Brand value. “The Bank of Ceylon has always looked towards long term strategies that bring genuine value added services to all our stakeholders, which has been the base of strengthening our brand. The brand was able to build trust and confidence among all stakeholders through its responsible business practices,” stated BOC Chairman Ronald C. Perera.
Source: Sunday Times May 11, 2019 20:09 UTC