3 Strategies That Will Transform Your Marketing From Spotify's Global VP Of Growth - News Summed Up

3 Strategies That Will Transform Your Marketing From Spotify's Global VP Of Growth


Gupta is Spotify’s Global VP of Growth and Marketing and in charge of building Spotify’s user base. He is known as one of the first marketing technologists, taking a data-driven, scientific approach to marketing. Mayur GuptaAt a recent brunchwork at Alley powered by Verizon, Gupta shared three strategies behind his marketing success, using a car as an metaphor. The car parts are data. Like car parts, data is useless if you can’t put it all together.


Source: Forbes December 07, 2017 17:03 UTC


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