Influencer marketing can not only create brand awareness among consumers but also build brand credibility and persuade consumers, leading them to purchase at last. The record as of March 6, 2019 shows six channels with 10 million subscribers and 200 channels with 1 million subscribers. Identifying and selecting the right influencer is the key factor in the campaign in order to create a conversion when applying the influencer marketing strategy. The best way to use influencer marketing is a deep understanding that goes beyond demographic analysis. “Though influencer marketing is a highly competitive marketing approach, POPS Thailand continues to invest heavily in resources to ensure a high-quality branded campaign execution and delivery,” Bani concluded.
Source: The Nation Bangkok June 24, 2019 18:03 UTC