Mumbai: The Label Life, an e-commerce lifestyle brand backed by Kalaari capital, on Thursday announced that it has raised Rs20 crore ($3.1 million) from Kalpavriksh, Centrum group’s maiden private equity (PE) fund under Centrum Alternatives LLP. The Label Life has collaborations with designers such as Falguni Shane Peacock and Payal Singhal. The Label Life is the second investment by Kalpavriksh this year. “Consumer centric businesses are at an inflection point in India and The Label life is well positioned to capitalize on this opportunity. The brand has demonstrated growth through innovation and strong customer engagement simultaneously with good unitary economics,” said Giri Krishnaswamy, chief investment officer, Kalpavriksh.