Starting a business and entering the right market is one of the most crucial aspects to building and maintaining a profitable brand. You could be selling the best product in the world, but if you’re in the wrong market, you’ll never be successful. If you’re working on a new product or service idea and not sure how to start identifying your market, here’s where to start:Look to your consumers first. UnsplashYou may think that your ideal market should have no competitors, but this is not the case. You want enough competition to establish that there is an actual market - or an actual need for your product.