Gupta is Spotify’s Global VP of Growth and Marketing and in charge of building Spotify’s user base. He is known as one of the first marketing technologists, taking a data-driven, scientific approach to marketing. Mayur GuptaAt a recent brunchwork at Alley powered by Verizon, Gupta shared three strategies behind his marketing success, using a car as an metaphor. The car parts are data. Like car parts, data is useless if you can’t put it all together.