Some such as Havells India Ltd even refocused on India, exiting an overseas investment and acquiring local consumer durables brand Lloyd. Voltas Ltd formed a venture to launch refrigerators, washing machines, microwaves and other white goods. This is so especially for white goods which are dominated by entrenched companies and by a few large brands. Gaining market share from them can be an arduous process. IFB Industries Ltd, for instance, is yet to gain notable market share in air conditioners despite launching them several years ago.