EGBank: Mining the youth market to make a mint - News Summed Up

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EGBank: Mining the youth market to make a mint

Rolling out branches, hiring young employees and attracting new customers are helping Egypt's EGBank to grow rapidly. Led by Nidal Assar, EGBank is targeting the young and unbanked in order to rank among Egypt's top 10 banks. Its MINT programme was born as part of the bank’s restructuring into a 'youth bank' and includes an incubator. "We want to deliver on this promise and to engage with youth on many levels, so that it's not just used as a marketing slogan," Susanne Wardani, head of youth banking at EGBank, tellsThe Africa Report. Ranked amongst Egypt's top 10 banksThe flagship MINT banking product is a savings account with a debit card.

Source: The North Africa Journal October 08, 2018 09:22 UTC