it is still unclear how extensive the pull-back will be or for how long the companies are likely to pull their digital ads. Photo: ODT filesA collective of some of New Zealand's biggest brands is set to pull ads from Facebook and Google after a gunman live-streamed his massacre of 50 people at two Christchurch mosques. This is not the first time New Zealand companies have pulled ads from these platforms. Spark's move was part of an international response, which also saw Disney and Nestle pull ads from the site. ANZA chief executive Lindsay Mouat today told the Herald that New Zealand companies seriously need to consider whether they want they advertising money spent.
Source: Otago Daily Times March 18, 2019 02:26 UTC